Yet, designer Cynthia Rowley has tried to keep things as low key as possible. There is no sign outside that announces her presence. Just the neon “Shop” shown above.
It is cool looking though. There is beach grass growing on the roof. Originally, there was a “beach” of sand right outside the door too, but the Montauk Village officials made her clean that up. She also chose a subtly hip location next to the run down looking Memory Motel. Insiders know, however, that the motel has been rockin’ ever since the Rolling Stones stayed there.
Inside, the decor is rather spare, but there are plenty of Montauk essentials, from the top selling (according to the sales clerks) wet suit and wedges, to beach towels and other home goods to spruce up your cottage at Ditch (the surfers’ top neighborhood).
For me, the most intriguing thing in the “Shop”, was original art work by Cynthia. The place was so low key, however, that no one knew what the pieces actually cost. I plan to go back to check that out.
Still can’t decide how I actually feel about the “new” Montauk, but I am enjoying investigating new destinations like the Shop!
All photos by Lynn Byrne for Decor Arts Now.